Are You Sabotaging Your Successful Photography Business?

Don't Settle for Mediocre Pictures!

photographer-1029391_640

Nowadays, just about everyone owns a camera. In fact, they usually have at least one camera on them at all times. Even if they’re not in the photography business, for example, at any given moment the average person is carrying one or more of the following:

  • a cell phone with a camera.
  • an iPod.
  • a tablet/
  • a small point-and-click camera, or
  • one of the big DSLR cameras.

See what I mean? Everyone can take a photo.

But if you have found yourself making images that are getting people’s attention it might be time for you take an enjoyable hobby and make a career out of it. People love to look at nice images. Many individuals, companies, designers, and bloggers are looking for new photos that will make their content or product more attractive. You could be their hero once you learn the necessary equipment for a successful photography business.

Thanks be to the many wonders that are the Internet, photographers are now able to run a successful photography business from their own home (or from some beautiful exotic location that has a good connection). Stock photography has always been a viable way for photographers to make extra money. Other options include more traditional studio or event photo businesses and if done correctly, offers a very lucrative career path. As with any business, you need to know how these stock sites function, what they look for in the images they accept, and how to make sure they will sell.

There are countless stock sites available for all kinds of photographers, whether you like to make images of objects, places, or people. The market has become a bit oversaturated, but that just means if you know how to play the market right, you can be a step ahead of the competition.

There are a few things you will need to know to be successful in your new photography business. whether selling your art online or offline.

Photography Equipment:

photography-458050_640First and foremost, a good photographer must be sure that he is equipped with all that he/she needs to make the images they desire. You will need to research the kinds of programs you are going to need to edit those images to perfection. For example, camera lenses and other important pieces of equipment are vital to your photography business.

You should also research computer technical know-how you will need to understand to be sure that you are pulling the most out of your images. When it comes to understanding the computer programs needed, photo-editing software is just the first step. You will also need to learn how to calibrate your monitor for the most consistent color and what to look for in the monitors you edit your work on. The good news is that we will cover some of this for you in later articles!

Photo File Preparation:

Nothing is more important than editing, cropping, and sizing that photo file to its intended need. There is nothing a web designer or magazine editor hates more than having to deal with digital photographs that are not prepared correctly. It is part of the responsibilities that you, the professional photographer, must understand and utilize if you are to sell the images people want. Photographs need to be formatted differently depending on their use. A photo used for the Internet is going to be sized differently than an image readied for printing. Learning how to discern image use and preparing that file accordingly could mean the difference between a happy buyer and a complaining buyer.

Composition Techniques, Tools, and Tricks for Your Photography Business

If you put five photographers together and ask them to photograph the same situation, you are going to get back five sets of some very different photographs. This is often explained in terms of “the eye” of the photographer. What this really comes down to is the compositional tricks and ideas that an individual photograph utilizes. So you will need to learn a few of the basic compositional techniques that are the bread and butter of photography. You should also learn other compositional tricks that will help you ascertain the best angle, frame, and originality. As with any rule, some compositional rules are made to be broken but there are some simple visual tricks that you can use to take advantage of any situation. With a little practice, you can get the compelling image you are after.

Types of Photography

Professional photography covers a wide spectrum of types and uses. If you are going to jump into the world of photography then you need to understand all of the different professional fields that are available to you. The world of photography is open and endless. Just about anything can be turned into a photographic career. As with any business, learning how the industry divides itself will offer you, the photographer, an opportunity to help define your niche and forward your career.

Specializing Your Photography Business

Any professional photographer worth his salt should be able to do all kinds of photography, whether it is studio, event, outdoor, or night shooting. This is assumed by your employers as well if you are not self-employed. While it is assumed you should know how to take photos in all situations the career photographer knows that it takes a specialty for them to stand out from the crowd. Finding that niche and knowing how to market to your audience is invaluable. In fact, it explains how some people are outselling those that are making hundreds of great images. The secret is specialization, which means to focus on your key demographic to become a true master of your field.